BACK

The Italian Artificial Intelligence market is experiencing an extraordinary growth phase. Firstly, in 2023 it reached €674 million, marking a +55% increase compared to the previous year. Secondly, in 2024 it rose to €909 million, growing by 34.8%. Finally, projections indicate an almost doubling to €1.8 billion by 2027. This trend signals rapid maturation and concrete opportunities for businesses and investors.


Why this is significant

First, it confirms that AI has moved beyond the experimental stage and is integrating into business processes. Additionally, it outlines a favorable landscape for investors and startups. Finally, it presents an ideal scenario for It’s Prodigy, ready to offer expertise and technological guidance.


The gap between large enterprises and SMEs

Despite overall growth, significant disparities persist among business categories. Large corporations exhibit an AI adoption rate of 32–33%, while small and medium-sized enterprises remain low at 7–8%, with some estimates falling as low as 4.7%. This gap reflects tangible barriers: limited digital skills, constrained budgets, and inadequate infrastructure.


Key growth sectors

The banking sector leads AI adoption with €173.6 million in investments, followed by telecommunications and media with €161.6 million. Additionally, the healthcare, energy, public administration, and manufacturing sectors are expanding, leveraging AI to optimize production, promote sustainability, and enhance citizen services.


Implications for SMEs

Today, competitive advantage depends on rapid AI adoption. SMEs that invest gain efficiency, innovation, and scalable growth. Those that delay risk being left behind in the evolving digital market and missing out on real opportunities.


Contact us for a free consultation:
We will assess your company’s AI potential and help you step into the future with tailored solutions.

OUR OFFICES

ITALY - HEADQUARTERS

Via Monte Napoleone 8
20121 Milano
Italy

Emirates

The Place Business Centre
Barsha Heights Dubai
United Arab Emirates

USA

One Market St. Suite 3600
San Francisco
CA 94105

LUXEMBOURG

One Market St. Suite 3600
Luxembourg
CA 94105