The global PC market is undergoing a radical transformation. Artificial intelligence (AI) is now becoming an essential component of devices, no longer just a cloud service. This trend, known as the rise of AI PCs in Italy, is rapidly taking hold. Forecasts indicate that these computers will be the new standard in just a few years, prompting businesses and professionals to rethink their technology strategies.
The Growth of AI PCs Globally and in Italy
According to Gartner’s estimates, 2025 will be a pivotal year for AI PCs. The research firm predicts these devices will account for 31% of the global market, with around 77.8 million units shipped. A significant leap is expected in 2026, when the market share will climb to 55%, or 143 million units. This steady growth means that by 2029, AI PCs will become the standard equipment for most users.
Italy is no exception to this trend. The domestic market is already showing signs of accelerating adoption, driven by several key factors:
- Replacement Cycle: Many companies are updating their hardware fleets. The end of support for Windows 10, scheduled for 2025, is further accelerating this process.
- Concrete Benefits: New PCs with a Neural Processing Unit (NPU) offer tangible advantages. AI operating directly on the device ensures low latency and enhanced privacy. Processing costs are reduced, without the constant need for cloud services.
- Growing Demand: Even Small and Medium-sized Enterprises (SMEs) are beginning to consider adopting AI PCs. They are drawn by the promise of increased productivity, strengthened security, and greater operational efficiency.
Why Local AI Makes a Difference
The true revolution of AI PCs lies in their ability to process artificial intelligence locally. This feature provides significant benefits that are driving market demand:
- Improved Privacy and Security: Sensitive data doesn’t have to travel to the cloud. AI operates directly on the device, ensuring greater protection of personal and corporate information.
- Fast, Offline Responses: Local AI allows for complex tasks to be performed without an internet connection. Responses are immediate, and the user experience feels more seamless.
- Efficiency and Cost Savings: Using an NPU reduces the load on cloud data centers, lowering operational costs and energy consumption.
- Personalization: The user is at the center of a highly personalized experience. The PC adapts to their needs intuitively, anticipating their requirements.
AI PCs as the New Normal: What to Expect by 2029
The term “normal” doesn’t just refer to market availability. By 2029, AI PCs will be considered the new standard for computing.
- AI will be integrated into most new computers, becoming an expected feature, not an option.
- Users will expect active AI functionalities for daily tasks, from content creation to work organization.
- Businesses will standardize this technology, requiring AI PCs for their workstations.
- Software vendors will adapt, developing applications that fully leverage the AI capabilities built into the devices.
The Opportunities for Italy and the Role of It’s Prodigy
Italian companies must already be thinking about a technology roadmap for the future. The transition to AI PCs requires preparation and expert guidance. The consumer market will perceive AI as a natural part of devices, pushing individuals to seek out suitable solutions.
In this scenario, It’s Prodigy positions itself as a strategic partner. It can offer consulting services to support companies in this transition. The analytical and governance solutions from DataProdigy, Digitality, and other company products can guide the journey toward a massive adoption. The goal is to help businesses make the most of AI PC benefits, ensuring a smooth and efficient digital transformation.