Digital creativity is about using digital tools and technologies to explore creative ideas and new ways of displaying research, work, insights and more. Over the past 10 years, the measurement, definition and automation of all aspects of everyday life have grown steadily. But creativity continues to be a core value for companies that want to evolve in a significant, disruptive way.

Digital creativity: a fundamental value for business evolution

Digital creativity represents a fundamental value for the evolution of businesses. In an era where measurement and automation reign supreme, creativity is what allows companies to stand out from the crowd and offer innovative and engaging solutions. Through the use of digital tools and technologies, companies can explore new ideas and find original ways to present their work, thus attracting the attention of customers and creating a deeper and more direct connection with them. Digital creativity manifests itself in different arenas: 

  • digital marketing, where the ability to create engaging content is crucial to attract the interest of the audience; 
  • digital products and services, which require innovative ideas to meet customer needs; 
  • digital business integration, where creativity is needed to use digital technologies effectively within the company. 

In short, it is of indispensable value for companies wishing to prosper these days.

The different spheres of digital creativity: marketing, products and services, and business integration

Digital creativity manifests itself in several areas, or spheres, that are fundamental to the evolution of businesses. 

  1. The first sphere is digital marketing, where creativity plays a leading role in creating engaging and captivating content that attracts potential customers. Through the use of digital tools and technologies, companies can develop innovative marketing strategies that offer unique experiences to consumers. 
  2. The second sphere is that of digital products and services, where creativity is essential to develop innovative and unique solutions that meet customers’ needs in new and original ways. 
  3. Finally, there is digital business integration, where creativity is important to properly integrate digital technologies within a company. 

Using tools such as cloud computing, artificial intelligence and the Internet of Things, companies can improve internal processes and offer new business opportunities. In conclusion, digital creativity manifests itself in the three spheres of digital marketing, digital products and services and digital business integration, enabling realities to evolve innovatively in the digital environment.

Strategies for developing creative thinking: drawing, getting inspired, letting the mind wander, experimenting with technological solutions

Deloitte has identified 4 key strategies for developing creative thinking in the digital age. 

  1. The first strategy is drawing, which allowsto visualize ideas clearly and effectively. Drawing can be a tool to explore concepts and creative solutions, allowing you to communicate your insights visually. 
  2. The second strategy is to draw inspiration from multiple resources. different sources can influence us, such as books, films, art and nature, and can stimulate the imagination and encourage the development of new ideas. 
  3. The third strategy is to let the mind wander. Often, the best ideas arise when the mind is free to explore without restriction. if thoughts flow freely, new approaches and unexpected creative solutions can be discovered. 
  4. Finally, the fourth strategy is to experiment with innovative technological solutions. By using new technologies and digital tools, it is possible to explore new ways of using creativity to create something original and never before seen. 

By employing these strategies, one can discover creative opportunities that would otherwise remain unexplored.



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