The subject of new professions and jobs created by technology and artificial intelligence is highly relevant in today’s labour landscape. While some existing jobs will be automated, new jobs will also be created that will require digital skills and an in-depth knowledge of data analysis. In addition, the sustainable economy is becoming increasingly relevant, with an emphasis being placed on ‘green jobs‘. Another emerging figure is that of the anthronomist, who places the human at the centre of digital innovation. This is how these new professions are shaping the future of work.

The new professions: digital skills and data analysis

Digitalisation and artificial intelligence are creating new professions that require advanced digital skills and an in-depth knowledge of Big Data analysis. In an increasingly interconnected world, businesses need information technology experts capable of handling large amounts of data and translating it into meaningful information for strategic decision-making. Digital skills have become indispensable in many professional areas, such as:

  • digital marketing, 
  • software development, 
  • the management of social networks. 

Furthermore, the evaluation of raw data is crucial for improving operational efficiency and developing new innovative products and services. Companies are looking for workers with a strong mathematical and computer science background, capable of using data analysis tools such as machine learning and artificial intelligence. Acquiring digital skills and mastering data analysis is therefore a competitive advantage for anyone who wants to be relevant in the future of work.

The importance of green jobs created by technology in the sustainable economy

Within the new professions created by technologies and artificial intelligence, the role of green jobs has a big impact. These jobs are key to fostering a sustainable economy and mitigating the effects of climate change. Companies are increasingly adopting environmentally sustainable policies to reduce the environmental impact of their activities, and green jobs are the answer to this need. 

They mainly concern areas such as:

  • renewable energies, 
  • waste management, 
  • sustainable mobility, 
  • ecological construction, 
  • organic farming. 

Workers who specialise in these areas are tasked with developing cutting-edge solutions that reconcile the needs of economic progress with those of the environment. In addition, green jobs offer numerous opportunities for professional growth and contribute to the creation of a sustainable future for the next generations.

The anthronomist: a new approach to digital innovation

The figure of the anthronomist represents a new approach to digital innovation. This anthropology trained professional analyses the impact of new technologies on social and cultural dynamics. The anthronomist is able to understand human needs and incorporate them into the process of developing and implementing digital innovations. His expertise in social impact assessment enables companies to create products and services that truly meet users’ needs, thereby improving their experience. 

In addition, it promotes ethical and inclusive design, considering the different cultural and social contexts in which the new technologies will be of use. The anthronomist’s training also includes skills related to digital transformation, meaning he or she can collaborate effectively with IT and engineering professionals. This professional figure will be increasingly in demand and coveted by companies that want to create innovative solutions that meet human needs in the evolving digital environment.



Via Monte Napoleone 8
20121 Milano


The Place Business Centre
Barsha Heights Dubai
United Arab Emirates


One Market St. Suite 3600
San Francisco
CA 94105


One Market St. Suite 3600
CA 94105